[ Sale Report Accurate CTR Report 3 Variation System Formatting System on Variantion Random Variation What Is Split Testing? That is a good question, especially if you are involved in internet marketing in any way, shape or form. One thing is for sure, if you are not incorporating split testing into your promotional efforts, you are potentially leaving a lot of money on t]
- Sale Report
- Accurate CTR Report
- 3 Variation System
- Formatting System on Variantion
- Random Variation
What Is Split Testing?
That is a good question, especially if you are involved in internet marketing in any way, shape or form.
One thing is for sure, if you are not incorporating split testing into your promotional efforts, you are potentially leaving a lot of money on the table.. Anyhow, by the time you are finished reading this you will know what split testing is.
First of all, split testing is pretty much what the name implies. You are marketing the same thing different ways in order to find out what works best.
Split testing Plugin provides a means of comparing two or more unique strategies for opt-in forms or broadcast messages, side by side, in a controlled experiment.
By testing and then analyzing results, we can get a better understanding of what our website visitors and subscribers respond best to, allowing for optimization of our email marketing campaigns
Examples of Split Tests:
OPT-IN Forms
Through split testing opt-in forms, we can adjust aspects of a form and its appearance to track which tend to provide more or less responsive subscribers.
Useful tests include:- Comparing different incentives in the form’s headline
- Adding or omitting fields (e.g. phone number, address)
- Using varying text to label the submit button (e.g. “Sign Me Up!”, “Get Your Free Newsletter”)
Broadcast Messages
By split testing broadcast messages, we can adjust messages followed by a review of each version’s performance by a message opens and the number of clicks of links.
Useful tests include:- Comparing different subject lines
- Scheduling messages with the same content for different times and/or days
- Trying different calls to action or buttons within a message’s content
Click-Through Rates [ CTR ]
This plugin also having a great features about CTR report.Take the total number of clicks on all links in the page and subtract any multiple clicks attributed to a single subscriber to get total unique clicks. For example, if your page contains two links and ten people clicked both links or clicked the same link multiple times, subtract ten from the total number of clicks.
Please watch video for looking a working demo process.
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